If you’re a small business owner, you already know how important it is to stand out. But in 2026, having a great product or service isn’t enough — you need to show people why you’re the best choice. Video is the most powerful way to do that. Here are the 5 types of videos every small business should have in their marketing toolkit.
1. Brand Story Video
This is your cornerstone video — the one that lives on your homepage and tells the world who you are, what you do, and why you do it. A great brand story video doesn’t just list your services; it captures the heart and personality behind your business. It builds an emotional connection with your audience before they’ve even picked up the phone. If you only invest in one video, make it this one.
2. Testimonial Videos
Nothing sells your business better than a happy customer saying so on camera. Testimonial videos are incredibly powerful because they build trust in a way that no amount of marketing copy ever could. Potential customers want to see real people with real results. A short, authentic testimonial from a satisfied client can be the deciding factor that turns a prospect into a paying customer.
3. Service or Product Explainer Video
What do you actually do — and how does it work? An explainer video answers that question in a clear, engaging way. Whether you’re walking someone through a service process or showing off a product in action, this type of video removes doubt and helps potential customers understand exactly what they’re getting. It’s also great for your website’s service pages and can dramatically boost your SEO.
4. Event Coverage Video
If your business hosts, sponsors, or participates in events, you should be documenting them. Event videos are fantastic for social media, email marketing, and showing the human side of your brand. They capture energy and excitement in a way that static photos can’t, and they give people who weren’t there a reason to pay attention next time.
5. Social Media Content Videos
Short, punchy, and platform-ready — social media videos are the engine that keeps your brand visible week after week. These don’t need to be as polished as your brand story video, but they should be consistent, on-brand, and engaging. Think quick tips, behind-the-scenes moments, product highlights, or team introductions. A steady stream of social video content keeps your audience engaged and your brand top of mind.
Ready to Get Started?
The good news? You don’t have to tackle all five at once. Start with your brand story video and build from there. At Gray Media Productions, we help Tacoma businesses create all of these — and more — with a process that’s collaborative, creative, and stress-free. Reach out today and let’s figure out where to start.