We’re Not In Kansas Anymore— or 2005

By: Dan Cairns


Remember 2005? I do.

I’m not sure you’ll believe this, kids, but the Golden State Warriors? Horrendous. Simply not good. In fact, in 2005 the Warriors failed to make playoffs for the 11th straight season. It wasn’t Steph Curry’s fault. He was still in high school.

Oh, how things change. Don’t even get me started about the internet…

Then and Now: The Adolescence and Maturation of the Digital Age

Let’s talk about 2005, and see how things compare in 2019.

In 2005…YouTube was born. The first video was uploaded April 23, 2005. Today, more than 5 billion YouTube videos are watched every day and users upload more than 300 hours worth of video every minute.

In 2005…Facebook was so new it still went by “TheFacebook.” By the end of the year, the platform had just reached 5 million users. Today, there are over 2.3 billion monthly active users. The social network had revenues of $5.5 million in ’05. The company made over $56 billion in 2018.

In 2005…the iPhone did not exist yet. In 2018, Apple sold more than 200 million of them— more than $52 billion worth.

In 2005… if you told your dad you just “tweeted” he would’ve looked at you like you were from Mars. Today, maybe he still does that. But not because you said the word “tweet.” Twitter hosts more than 500 million tweets daily.

In 2005…it would be five more years until the introduction of Instagram. Today, it is home to more than 1 billion monthly active users. 500 million people participate in Instagram Stories, with a third of the most viewed stories created by businesses.

In 2005…having a LinkedIn profile didn’t seem that important. Back then, hardly one million people had an account. Today, it has more than 500 million users and more than 100 million professionals use the site daily.

In 2005…Amazon was a big company— it cracked $8 billion in revenue. Not bad. In 2018, Amazon earned more than $232 billion.

In 2005…Google was a big company, too. That year its parent company, Alphabet, posted revenues of approximately $6 billion. Today, Google generates more than $136 billion annually.

In 2005…7% of American adults used at least 1 social networking site. Today, nearly 80% of all Americans are on social media.

In case it wasn’t obvious, these numbers cannot be explained away by inflation.

Which Brings Us Back to the Present Moment

Americans spend more time than ever watching videos, browsing social media and swiping on their tablets and smartphones. American adults spend more than 11 hours per day watching, reading, listening to or simply interacting with media, according to a new study by market-research group Nielsen.

And advertisers have noticed. The money follows the audience. In 2017, digital ad spending topped television for the first time. In 2019, digital will account for roughly half of the global ad market.

Gray Media Productions and the Community

The last fourteen years have produced the biggest companies in the world. And, with the resources and assets they have at their disposal, they will probably hang around for awhile. Good for them—vision, risk taking, and sweat equity should be rewarded, I think.

But these mega-corporations are not where my focus lies. I’m focused on local and regional businesses. I ask myself how might I help them grow, because my values can be summed up in one word: community. That one word touches just about everything I’ve ever cared about.

The knowledge of helping those around me is what brings meaning to my work, which is exactly why I’m so excited to join Gray Media Productions.

The internet has gotten big and online audiences demand more digital content than ever. Vying for a piece of all this attention has become extremely competitive, so the content needs to be marked by quality. At GMP, we are excited to help businesses, organizations, and professionals develop and execute a digital strategy. I want you to capitalize on the power of the internet and channel all that value back into our own community.

Let’s recognize that times have changed and live in the present day.

It’s not 2005. Tom Brady doesn’t win Super Bowls anymo— wait, what? Really?

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