Why Content Marketing?

Increase Brand Awareness

Your digital presence is as important (if not more) than your business’s best employee. Digital content that you create and distribute online is your most consistent, hardworking, and valuable asset. Imagine having a storefront or a sales rep that can reach every nook and cranny of the globe working 24/7, every single day, to grow your business. And you never have to pay overtime! That’s what digital content can do. If you are not investing in leveraging the power of the internet, you are choosing to leave money on the table, plain and simple. Like the most valuable salesperson, content will answer technical product and service questions, share client testimonials, and provide entertainment & value that promotes your brand and engages your audience. Content never sleeps, content doesn’t get tired, content doesn’t take vacations or have a social life. Building brand awareness is about asking for and capitalizing on consumer attention. This requires time, effort and consistency to execute a content production strategy. We will find the right platform and channel for your business so you can get your message out into the world and in front of the right people.
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Maintain A Competitive Edge

In today’s business world, an active online presence is simply table-stakes. If you and your business are not actively winning attention, distributing useful information, and sharing your unique brand personality with your particular target audience, then you are missing a huge part of the game. Rather than allowing the competition to capitalize on this lapse in strategy, reach out for tactical advice, invest in content, and remain at the top of mind for your business’s new and returning clientele.

Lead With Value

Running pop up ads is the equivalent of having a shaker boarder on the street corner. Yes, sometimes this is the best way to direct people into your store, but more often it comes across as greasy. Lead with value. If you can add value to you’re customers experience right off the bat through educating, entertaining, or engaging them you’ve successfully begun a relationship founded on your ability to provide value. These will be the most fruitful long term relationships.

Because Your Brand Deserves A More Educated Audience

The more educated someone is on your product or service, the more likely they are to become a client or customer. As online competition and the digital space becomes more saturated, this is more true than ever before. If your message is not clear, or your content is confusing, people simply will not have a reason to engage further with your brand. Give them a reason to engage. Educated them, and add value to their online experience. Take care of your customers questions, interests, concerns, and the rest will take care of itself.

The Content Advantage (*whispers*, “It scales”)

Like any marketing related practice, dollars and cents matter. Traditionally speaking, the only reason to take out an advertisement was to generate a greater return than the cost of renting the distribution platform and its implicit audience. Because of this, business operators sometimes fall into the habit of treating content marketing as an expense and not an investment. A digital platform that you own and operate (e.g., a privately owned web domain) is different though. Let’s say you create a valuable article, video, or any other sort of digital material. You can run that material on your website for now and forever at no additional cost. So rather than the old media model of “pay to play”—every single time— this is a new, more leveragable model. Digital assets scales…ask Jeff Bezos or Bill Gates or Zuckerberg or Dorsey or Mark Benio-..okay, okay, okay, you get it.

Quality Content Google Rankings

You want your business to rank on Google Page 1 for all relevant industry keywords? Then you’re going to need content that touches on all those different keywords. A bunch of it. Sounds like a lot of work? Well…it is. But we can take it one step at a time, and your investment in content will compound over time, just like other profitable investments you make. After looking at it from the long run perspective, making the commitment, and taking it one step at a time, you will scale the mountain that is Google Page 1. Think of all the free* advertising that comes with being on top of Google Page 1 *free, meaning, zero marginal cost. It’s not going to be free lol.
Oh, you should know— Google only ranks quality content. There’s no shortcuts. It’s for the best, honestly. Since we all use Google lord-knows-how-many times in a day, it’s helpful that it serves us content that is helpful and doesn’t waste our time. There use to be a way to shortcut your way to the top of the Google Page 1 game, it was called “keyword stuffing.” Not anymore. Thank the Panda. And the Penguin. They’re cool and in the long-run a net benefit for everyone.
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