5 Ways Video Will Impact Your Business
By: Peter Gray
We can all agree that movie day was the best back in high school. But why?
Most students today would acknowledge that watching an educational video is far more entertaining, engaging, and memorable than reading a textbook or listening to someone talk for an hour. While lectures and reading remain essential, teachers are utilizing the power of video more and more in the digital age.
The combination of visual and auditory elements make video a very effective method of getting a message across, and it turns out that educators aren’t the only ones taking advantage of this medium.
Over the past decade, video has taken the business world by storm. Especially in 2020, it became all the more essential as customer, client, partner, and employee conversations have migrated to the web.
Getting your message across via text, email newsletter, or static images has taken a backseat to video. More than half of consumers prefer video over any other type of content.
The demand for video is higher than ever as Marketing Charts predicts that the average person will spend 100 minutes per day watching video content in 2021.
So what can video specifically do for your business?
Producing high quality video content will…
1. Educate audiences more effectively
Video engages both auditory and visual senses, making it much easier for our brains to process information.
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
When selling a product or service, customers want to be educated to the fullest extent possible before making a buying decision. If you think back on the last time you made a significant purchase, you likely went to YouTube, a company website, or Amazon to find an informative video on how the product or service works, its benefits, and whether it is right for you.
Displaying a commitment to educating your customers with video will result in a positive ROI.
2. Yield a higher engagement rate
Since video has the power to evoke an emotional response in a much shorter time span, it is more likely to be shared, commented on, liked, etc. While static content like photos and infographics remain important, video is the best way to increase the likelihood that consumers will take your desired action.
According to Facebook Business, users spend 5x more time looking at video than static content. Additionally, people spend over twice as long on websites with video. Video is not only worth considering, but essential in connecting with your audience.
3. Produce a positive brand association
Telling your story with video can make a lasting impact on the thoughts and emotions consumers associate with your brand. Professional video displays legitimacy and is the superior method of communicating proof of concept.
Video can also improve the overall brand aesthetic. Customers will associate high quality videos with a high quality product or service.
Testimonial videos are an example of an effective method in achieving a positive brand image. When customers see the impact that your business has had on real people, you will gain their trust and potentially, their business.
Here is a great example of a short testimonial video that we put together for Maughan Prosthetics and Orthotics, showing how they live out their mission to “Build Better Lives”.
4. Help Your Organization Navigate Gathering Restrictions
Last year especially showed us that video is crucial for effective remote conversations and events. One way we adapted with our clients in 2020 was to provide a live stream service, making events like Auctions possible amidst the shutdown.
Non Profit Organizations and schools often rely on auctions for much of their funds in any given year, and with these live stream events, organizations were still able to meet and exceed their funding goals.
As restrictions begin to lift in the coming months, video will remain a great way to connect to people who aren’t able to attend due to their geographic location or other circumstances.
5. Result in a positive ROI
Having a higher engagement rate, educating your customers, producing positive brand association, and amplifying your audience with live video are all benefits that can positively impact sales.
For companies who focus on SEO (search engine optimization), including video on your page drives a 157% increase in organic traffic on search engines. More visitors to your website = more leads.
While a few of the benefits discussed above, such as brand image and enhanced customer education, are intangible, they all eventually tie back to your bottom line. A growing social media audience, better engagement, educated customers, and a commitment to connecting to customers remotely can all tie back to increased sales.
If you have any questions at all about how we can help your business with professional grade, video, click to the button below to reach out!
Thanks for reading!
